Communicating clearly

ENGLISH may have become the language of the internet – but, for most people, English is not their first language.

Consequently, writing for the web requires special skills and awareness. Potential readers and customers can be lost in milliseconds if the meaning is not immediately clear.

Modus Operandi’s ‘words’ service is specifically intended to maximise the ease and clarity of writing for the web.

We can produce original material from notes and briefings or edit existing material for clarity.

We appreciate geography and culture – so we can avoid basic errors that undermine organizational credibility and turn potential customers and business away.

Everyone has come across expressions from other languages that appear ridiculous in English – because they have been translated literally.

We work with organisations to make sure that what is written in English is clear and avoids the traps that can so easily attract ridicule.