Media training

MEDIA training for the 2010s has become far more than learning how to produce a basic press release.

Media training means knowing how to distil the most complex social or corporate issue into a 30-word or 10-second soundbite for a radio news bulletin – or making sure that you don’t alienate an audience with incomprehensible jargon.

Being ready for the 24-hour, worldwide news cycle also means knowing how and when to attract interest in your story.

Modus Operandi media training goes back to basics – from considering what makes news and how, in the era of social media, how to benefit from the editorial credibility of well-established news outlets.