February 16, 2001
MEDIA INFORMATION
CONTACT: Adam Christie
+44/0 113 294 1212
E-mail: media@modus-op.com
LEEDS, UK, February 16; A LEADING authority on "writing for the internet" is to lead a seminar in Chicago on May 23.
Adam Christie, founder of "Modus-op.com" and author of "SiteWrite; a guide to writing for the internet" will leading the event, one of only two scheduled for the US this spring.
"The demographics of internet use are changing," Mr Christie said, "and unless they widen their horizons and develop their skills, US corporations and organizations will be left behind and suffer commercially."
Mr Christie brings an international perspective to internet communication, highlighting the weaknesses of insularity and teaching seminar participants how to overcome the inherent shortcomings of many US-based resources for the global marketplace.
His day-long seminars are intense, working events, with restricted numbers.
"Presentations to theaters of several hundred people may be motivational," Mr Christie says, "but they are far from efficient means of passing on information.
"I believe in making sure that every individual attending our events has an opportunity to learn, to ask the questions they want to ask and to take away education that is effective and useful.
"Our events provide opportunities for those with experience of presenting text on websites to review their approach and work and give newcomers an opportunity to find out how to avoid many common mistakes," Mr Christie said.
"As regular web users, we were dismayed to discover and repeatedly frustrated by sites that were not only unusable, they could not be understood; we had a rough idea of what people wanted to say, but that was all.
"B2B sites can be horrendous. Huge illustrations of special offers can stop potential customers getting the information they want and need.
"We set out to help web designers and users present sites which are clear, simple and user-friendly," Mr Christie said.
"We also believe that our rates are highly competitive and cost-effective," he said. "We believe we should work closely with our clients, not just lecture them in their hundreds."
The Modus-op.com "Introduction to Writing for the Internet" seminar is scheduled for Wednesday, May 23, 2001 at a prestigious location in downtown Chicago.
The standard rate, including full documentation, lunch and beverages, is $495.00 per person for reservations made online at www.modus-op.com. Significant "early bird discounts" are available.
ENDS
For more information, interviews or feature material, please contact: Adam Christie or business manager Christopher Aspinall on +44/0 113 294 1212 or E-mail: media@modus-op.com
and Albuquerque, New Mexico, USA
Tel: +1 415 373 2397 (voicemail)
E-mail: welcome@modus-op.com
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