December 12, 2000
LEEDS, UK, December 12, 2000; DOTCOM enterprises and other organizations
using websites commercially may only have themselves to blame if their businesses
collapse, says the founder of a new support service for internet users.
MEDIA INFORMATION
CONTACT: Adam Christie
+44/0 113 294 1212
E-mail: media@modus-op.com
DOTCOMS MAY BE WRITING THEIR OWN EPITAPHS
Adam Christie, founder of Modus Operandi consulting - www.modus-op.com - said
that so many sites are so badly structured, so poorly written and make
finding information so difficult or tedious, that potential customers are
lost.
"I hate to think how many companies could have had business from us but
lost it because their sites were so appalling," he said.
"No business executive in today's time-pressured world can sit around making
random shots at moving graphics with a mouse trying to get past the first
page," Adam Christie said, "however beautiful, artistic and
well-crafted it may be.
"Others are so badly written once you get past the pretty pictures that
it's almost impossible to discover exactly what services an organization
provides or what products it sells."
Modus-op.com has been set up to help people avoid exactly those problems.
Modus-op.com offers writing and architecture support for those with existing
sites or those planning them.
Using highly experienced and knowledgeable writers, Modus-op.com can ensure
that each section of a well-structured site is understandable and readable.
Founder Adam Christie said: "As regular web users, we were dismayed to
discover and repeatedly frustrated by how badly many sites were laid out.
And, the writing was appalling; we had a rough idea of what people wanted to
say, but that was all.
"B2B sites are frequently horrendous. Huge illustrations of special
offers can stop potential customers getting the information they want and
need.
"Others are so over-designed that just getting past the all-singing
all-dancing introductory graphic is an unnecessarily time-consuming
target-shooting game that may be self-defeating.
"We set out to help web designers and users present sites that are
clear, simple and user-friendly.
"We are experienced writers and text-editors who appreciate B2B and B2C
sensitivities," he concluded.
ENDS
For more information, interviews or feature material, please contact: Adam Christie or business manager Christopher Aspinall on +44/0 113 294 1212 or
E-mail: media@modus-op.com
and Albuquerque, New Mexico, USA
Tel: +1 415 373 2397 (voicemail)
E-mail: welcome@modus-op.com
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